Social Media

As part of Quirktastic’s brand expansion, we launched The Quirk Shop—an apparel line designed to celebrate and connect with the Black and nerdy community. Our goal was to promote inclusivity across all races, genders, sizes, and sexualities, ensuring that everyone could see themselves represented in our brand.

During my time as Social Media Manager, The Quirk Shop underwent a major rebranding to create a more transparent and engaging presence. I developed content for posts, stories, and ads, focusing on community highlights and incorporating fresh trends, styles, and designs. The aim was to not only showcase our apparel but also to foster a sense of belonging and representation for our diverse audience.